AI Insights · Timothy · January 2021
Q4 2020 Performance of Top Idler Games on iOS in the UK
An analysis of the UK's top idler games on iOS during Q4 2020 shows significant engagement and revenue trends. Sensor Tower provides a detailed look into the performance of these leisurely pastimes.
In the fourth quarter of 2020, the idler gaming category saw varying levels of user engagement and revenue generation on the iOS platform in the United Kingdom. Data from Sensor Tower offers a glimpse into the top performers in this segment.
Kolibri Games GmbH's Idle Miner Tycoon: Money Games experienced a fluctuating trend in weekly active users, starting at approximately 248K in late September and dipping to around 190K in early December before rising to about 228K at year's end. Downloads followed a similar inconsistent pattern, peaking at 10K in late October and hitting a low of 3.7K in early December, but recovering to 8.6K by the close of the year. Revenue saw a more positive trend, starting at $12K and reaching a peak of $17K in the final weeks of December.
Idle Mafia, by DianDian Interactive Holding, showed a steady increase in revenue from $5.5K to $6.2K over the quarter, while downloads exhibited a more erratic behavior, with a notable rise to 831 in early December. Weekly active users ended the quarter at about 8.2K, after a slight drop from the 12K range at the quarter's start.
Auxbrain, Inc.'s Egg, Inc. revealed a significant boom in both revenue and downloads towards the end of the quarter, with revenue jumping from $2.4K to $17K and downloads skyrocketing from under 1K to over 32K. Weekly active users mirrored this surge, increasing from roughly 15K to an impressive 87.8K.
Plague Inc., from the UK's own Ndemic Creations, saw a steady revenue climb from $2.8K to nearly $6K. Downloads peaked in mid-December at 2.3K, while weekly active users experienced a gradual increase from 2.6K to 4.2K.
Lastly, Hyper Hippo Publishing Ltd.'s AdVenture Capitalist had a strong quarter with revenue rising from $2.6K to $5.8K. Downloads remained relatively stable with a slight uptick towards the end of the quarter, while weekly active users increased from 16.4K to 23.6K.
For more in-depth insights on the performance of these idler games and others in the mobile gaming landscape, Sensor Tower's comprehensive analytics provide a valuable resource for industry professionals and enthusiasts alike.
